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Case Study: Bali Development Project
An integrated development strategy for Bali that transforms research and analysis into design and investment opportunities.
The project combined financial modelling, market intelligence, and architectural vision to identify the most profitable hospitality formats and create a scalable entry model for developers and investors.
Project Overview
The Bali Development Project was conceived as a full-cycle initiative — from market research to concept design and investment strategy.
It included:
- Market and competitor analysis
- Land selection and feasibility studies
- Financial and legal due diligence
- Concept architecture and visualisation
- Investor testing and operator negotiations
- Market entry and management strategy
Through macroeconomic research and tourism analytics, the project defined the optimal approach for a new player entering Bali’s dynamic real estate market.
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Strategic Significance
Bali’s tourism economy is expanding rapidly but remains underdeveloped in structured, data-based investment. This project established a new benchmark - blending analytics, financial precision, and design thinking to identify profitable opportunities and guide sustainable development.By mapping market performance and uncovering hidden demand, the strategy unlocked high-yield potential across the island’s most attractive destinations.
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Scale & Programme
- 6 property typologies:
- Luxury View Compounds
- Boutique Jungle & Cliff Resorts
- Organic Lumbung Villas
- Reconstructed Designer Villas
- 4–5-Star Hotels
- 270–300 total units planned
- $6M+ annual net revenue
- $1.5–2M initial investment
- Balanced model: 50% sale / 50% managed assets
- Global operator partnerships: Marriott, Accor/Sheraton, Radisson, LOA
Key Challenges & Solutions Implemented
- Entering a complex, competitive market
- Identifying profitable sites and formats
- Balancing sales and management models
- Coordinating design, finance, and operations
- Building investor trust and partnerships
Economic Impact
The project demonstrated how data analytics and strategic design can drive measurable growth in emerging markets. By integrating research, finance, and architecture, it created a replicable investment model generating $6M+ annual net revenue and 25–30% ROI.
Beyond profitability, the initiative contributed to local employment, sustainable land use, and international investment flow - setting a new benchmark for responsible hospitality development in Bali.
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Result
The project produced a fully defined investment and design strategy ready for implementation. It identified the most profitable typologies, optimal sites, and market segments, while forming a foundation for investor partnerships and brand management. The outcome - a replicable, high-yield framework for resort and residential development in emerging tourism markets.
The Bali Development Project illustrates how research, strategy, and design can converge to redefine real estate development. Through analytics-driven planning, architectural vision, and global collaboration, the team created a roadmap for sustainable, profitable hospitality growth - transforming insight into investment success.
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