Case Study: Bali Development Project

From Data to Destination - Designing a New Model for Resort Development in Bali
80,000+
rental listings analysed
20
shortlisted land plots
6
development typologies
$6M+
projected annual net revenue

An integrated development strategy for Bali that transforms research and analysis into design and investment opportunities.

The project combined financial modelling, market intelligence, and architectural vision to identify the most profitable hospitality formats and create a scalable entry model for developers and investors.

Project Overview

The Bali Development Project was conceived as a full-cycle initiative — from market research to concept design and investment strategy.
It included:

  • Market and competitor analysis
  • Land selection and feasibility studies
  • Financial and legal due diligence
  • Concept architecture and visualisation
  • Investor testing and operator negotiations
  • Market entry and management strategy

Through macroeconomic research and tourism analytics, the project defined the optimal approach for a new player entering Bali’s dynamic real estate market.

Strategic Significance

Bali’s tourism economy is expanding rapidly but remains underdeveloped in structured, data-based investment. This project established a new benchmark - blending analytics, financial precision, and design thinking to identify profitable opportunities and guide sustainable development.By mapping market performance and uncovering hidden demand, the strategy unlocked high-yield potential across the island’s most attractive destinations.

Scale & Programme

  • 6 property typologies:
    • Luxury View Compounds
    • Boutique Jungle & Cliff Resorts
    • Organic Lumbung Villas
    • Reconstructed Designer Villas
    • 4–5-Star Hotels
  • 270–300 total units planned
  • $6M+ annual net revenue
  • $1.5–2M initial investment
  • Balanced model: 50% sale / 50% managed assets
  • Global operator partnerships: Marriott, Accor/Sheraton, Radisson, LOA

Key Challenges & Solutions Implemented

  • Entering a complex, competitive market
  • Identifying profitable sites and formats
  • Balancing sales and management models
  • Coordinating design, finance, and operations
  • Building investor trust and partnerships
1
/
Market Intelligence
Analysed Bali’s tourism trends, infrastructure, and competition to pinpoint growth niches.
  • Non-functional central core with obsolete structural systems
  • Outdated MEP networks and limited engineering flexibility
  • Inefficient circulation and underutilized floor areas
  • Structural restrictions on height and building volume
  • High architectural and branding expectations
2
/
Data Analytics
Processed 80,000+ Airbnb listings to identify patterns in yield, occupancy, and pricing.
  • Non-functional central core with obsolete structural systems
  • Outdated MEP networks and limited engineering flexibility
  • Inefficient circulation and underutilized floor areas
  • Structural restrictions on height and building volume
  • High architectural and branding expectations
3
/
Geo-Mapping
Built interactive maps of tourism hubs and development clusters for location strategy.
  • Non-functional central core with obsolete structural systems
  • Outdated MEP networks and limited engineering flexibility
  • Inefficient circulation and underutilized floor areas
  • Structural restrictions on height and building volume
  • High architectural and branding expectations
4
/
Site Selection
Evaluated 20+ plots in Ubud and Bukit through feasibility and ROI studies.
  • Non-functional central core with obsolete structural systems
  • Outdated MEP networks and limited engineering flexibility
  • Inefficient circulation and underutilized floor areas
  • Structural restrictions on height and building volume
  • High architectural and branding expectations
5
/
Product Strategy
Defined six property typologies tailored to market and investor demand.
  • Non-functional central core with obsolete structural systems
  • Outdated MEP networks and limited engineering flexibility
  • Inefficient circulation and underutilized floor areas
  • Structural restrictions on height and building volume
  • High architectural and branding expectations
6
/
Financial Modelling
Developed ROI models with 25–30% projected returns and $6M+ net annual income.
  • Non-functional central core with obsolete structural systems
  • Outdated MEP networks and limited engineering flexibility
  • Inefficient circulation and underutilized floor areas
  • Structural restrictions on height and building volume
  • High architectural and branding expectations
7
/
Architectural Vision
Created contextual design concepts aligned with Balinese identity and global standards.
  • Non-functional central core with obsolete structural systems
  • Outdated MEP networks and limited engineering flexibility
  • Inefficient circulation and underutilized floor areas
  • Structural restrictions on height and building volume
  • High architectural and branding expectations
8
/
Investor Relations
Secured MOUs with Marriott, Accor/Sheraton, Radisson, and LOA.
  • Non-functional central core with obsolete structural systems
  • Outdated MEP networks and limited engineering flexibility
  • Inefficient circulation and underutilized floor areas
  • Structural restrictions on height and building volume
  • High architectural and branding expectations
9
/
Project Coordination
Integrated design, financial, and legal workflows under one framework.
  • Non-functional central core with obsolete structural systems
  • Outdated MEP networks and limited engineering flexibility
  • Inefficient circulation and underutilized floor areas
  • Structural restrictions on height and building volume
  • High architectural and branding expectations
10
/
Growth Roadmap
Planned a 5-year phased rollout to scale across Southeast Asia.
  • Non-functional central core with obsolete structural systems
  • Outdated MEP networks and limited engineering flexibility
  • Inefficient circulation and underutilized floor areas
  • Structural restrictions on height and building volume
  • High architectural and branding expectations

Economic Impact

The project demonstrated how data analytics and strategic design can drive measurable growth in emerging markets. By integrating research, finance, and architecture, it created a replicable investment model generating $6M+ annual net revenue and 25–30% ROI.

Beyond profitability, the initiative contributed to local employment, sustainable land use, and international investment flow - setting a new benchmark for responsible hospitality development in Bali.

Result

The project produced a fully defined investment and design strategy ready for implementation. It identified the most profitable typologies, optimal sites, and market segments, while forming a foundation for investor partnerships and brand management. The outcome - a replicable, high-yield framework for resort and residential development in emerging tourism markets.

The Bali Development Project illustrates how research, strategy, and design can converge to redefine real estate development. Through analytics-driven planning, architectural vision, and global collaboration, the team created a roadmap for sustainable, profitable hospitality growth - transforming insight into investment success.

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